ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, You didn't write your book to have it disappear into the void. And I'm guessing you want a smooth launch day experience and not one full of panic when things don't go just right? There are a number of pitfalls that can really mess you up when self-publishing your book and the sureist way to make sure you don't see the sales you want is uploading without the right metadata, distributing through the wrong channels, pricing incorrectly,...
5 days ago • 3 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, If tax season makes you want to hide under a blanket with a good book, I completely understand. But here's the thing: your author business comes with some genuinely great tax advantages, and most indie authors don't take full advantage of them. Editing fees, book covers, writing conferences, software tools, marketing expenses, your website—almost everything you invest in your author business can be a legitimate write-off. That means...
about 1 month ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Happy Valentine's Day! The replay is ready! 🎥 If publishing has ever felt like you’re trying to build a house without instructions (or like everyone else got a checklist you didn’t), this training will help. In “Your Publishing Plan: The 6 Stages of Production & Launch,” I walk you through the full roadmap—from writing and editing to production, distribution, launch, and what actually keeps sales going after release week. Watch the...
about 2 months ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Have you ever had an impact moment? Something that changed everything for you? Almost dying in 2024 and spending 3 weeks in the hospital and three months in recovery was my impact event that led me to a lot of soul searching and deep digging about where I want to spend my time and energy. And from that came a realization that I want to make some changes. For my health and family. When I launched Write|Publish|Sell in 2014, honestly, I...
2 months ago • 5 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, Do you remember the Tootsie Roll Pop commercial with the Owl... how many licks does it take to get to the center of the Tootsie Roll Pop? The owl licks it three times and then bites it. THREE licks, he declares. Much to my delight, they've recently brought this commercial back! But that has nothing to do with Self-Publishing... except... when asked the steps to self-publish, you're likely going to get a variety of answers and a lot of...
4 months ago • 2 min read
Hello Reader, I recently returned from Publishing University - or PubU as it's called - hosted by the Independent Book Publishers Association (IBPA). I heard from some of the smartest people in our industry, talked to other publishers and book marketing experts, and gained insights on what's happening in the book industry now, and what we can expect to come. Let’s talk about what’s working—and what’s not—in book marketing as we head into the second half of 2025. Join us today! Save 30% until...
10 months ago • 1 min read
Hello Reader, Have you ever paid money for some sort of marketing and wondered if you were getting any kind of return on investment? (Literally everyone raises their hands.) Or maybe you've spent countless hours doing something for your marketing - and you're not sure if it's worth the amount of time you're spending? Yep, most of us have been there too. While there are some things just require some elbow grease to get done and may not have a tangible return on investment for quite some time,...
11 months ago • 2 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, I'm so sorry... in my fatigue, I didn't add the coupon code or the link for BLAB!!! What an incredible session we had yesterday! Whether you made it live or missed it, the replay of Smash Your Book Launch is now available. Here’s what I covered: ✅ The 4 types of book launches (and which one is right for you) ✅ Common mistakes that sabotage launch success ✅ Case studies from fiction, nonfiction, and children's book authors ✅ Why...
11 months ago • 1 min read
ALEXA BIGWARFE AUTHOR COACH & BOOK MARKETER Hello Reader, What an incredible session we had yesterday! Whether you made it live or missed it, the replay of Smash Your Book Launch is now available. Here’s what I covered: ✅ The 4 types of book launches (and which one is right for you) ✅ Common mistakes that sabotage launch success ✅ Case studies from fiction, nonfiction, and children's book authors ✅ Why reviews, visibility, and cheer squads matter ✅ How to slow down, plan better, and launch...
11 months ago • 1 min read
Hello Reader, Two big changes at Amazon KDP! No more download and transfer via USB No more .mobi files (very important!) First, let's discuss the hoopla over the download and transfer via USB. I've seen a lot of people losing their minds over the changes Amazon announced about Kindle downloads - including some viral TikToks that led to people wanting to boycott kindle entirely, and I wanted to make sure you've got the most up to date information to battle the disinformation. What’s Changing?...
about 1 year ago • 2 min read